If you’re looking to improve your blog SEO, you have a few options. You can repurpose your old content, optimize your images and videos, and link to and from your current blog posts.
Linking to and from existing blog posts
Adding links to and from existing blog posts is an effective way to increase your readership. However, you should be careful how you do this. You don’t want to confuse your readers or give them an experience that they will regret.
Internal links are helpful to your site’s search engine ranking and are important to your editorial strategy. They can also increase your content’s quality. If you add relevant and high-quality links to your blog posts, you will make them more valuable and authoritative. This can also help you drive traffic to other pages on your website.
External links are links to websites that are outside of your own. This can help your content reach more people, while building a history of linking between your site and other authoritative sites.
When you add links to your blog, it is important to do it naturally. That means you should not force them into your content, or they will not have the impact they should have. Ideally, you should only use external links if they are relevant to the content you are writing. Including too many can diminish the quality of your content.
It’s also important to check your links after you’ve published them. Broken links can lead to a poor user experience. For example, a broken link might send visitors to a page that looks outdated. Also, a broken link might suggest that the website isn’t trustworthy. In addition, a site with an outdated link will have the same impression as one that doesn’t update its content.
The best practice when adding links to your blog is to use anchor text that is appropriate for the post. If you don’t, readers might associate your anchor text with spam.
Optimized images and videos
There’s no denying that images and videos can be slow drags on your site’s load time. And while they make up only 21% of your webpage weight, it’s worth looking at how to optimize your plethora of pixelated pixels. In particular, you’ll want to take a look at EWWW Image Optimizer, a free software tool that can be downloaded and installed in minutes. It can even handle the images you’ve already uploaded!
You’ll also want to take a look at EWWW’s IO, which offers Bulk Optimizer, Media Library list mode, and additional folder scanning. These tools are well-suited for hobby sites, e-commerce shops, and small businesses in general. While you’re there, take a look at the IO’s slack-free web host, which provides a robust and flexible web hosting experience that is suited for both large and small business clients. Whether you’re hosting a startup company or you’re in the business of providing service to a growing clientele, a solid plan and solid support will go a long way towards making your online presence a thriving business. With that in mind, it’s time to get to work. If you’re not up to snuff on web design and web maintenance, you can always consult with a professional. Just be sure to keep your ears open for any hints and tips!
While you’re at it, it’s also worth considering how to optimize your site for search engine visibility. That’s especially important if you’re trying to beat the competition in a Google search. Fortunately, there are many ways to do this, including the aforementioned EWWW IO.
Alt text
Alt text for blog SEO is an important part of a well-developed SEO strategy. It helps you include your target keyword without spamming your content. If you do it right, it’s also helpful to the search engines.
When you write alt text, make sure it’s descriptive. This will not only help the search engines understand your content, but it’s also useful to people who are blind or visually impaired. Providing alt text for images is important to help your website be more accessible.
The best alt text will describe the image in a way that’s easy to understand. In fact, it’s usually recommended that you use a minimum of four to seven words. That’s because most screen readers don’t read alt text past a 125 character limit.
Although the 125 character limit used to be a hard and fast rule, it’s no longer. You should use keywords and phrases to describe your images, but remember to be as descriptive as possible.
Using good alt text isn’t as difficult as it might seem. A good way to start is to take a look at your own images and see if they need to be adjusted to add the necessary information.
For example, if you want to sell a specific product on your website, it’s a good idea to include the full name of the product and its ID in the alt tag. Otherwise, your user will have a bad experience.
It’s also important to think about your target keyword. If you have a longtail keyword, you should include it in your alt tag. Adding synonyms to your main keyphrase will help the NLP in Google identify the context of your page.
Repurposing and updating your current blog content
Repurposing and updating your current blog content is a great way to attract new readers and improve your SEO. Getting rid of old posts can help your site become more organized and clean. It also helps to make your posts more relevant.
Some blogs have the tendency to get out of control. With this in mind, it is important to keep track of your blog’s strategy. You can do this by using site analytics. This can tell you which topics and categories are most popular. Once you identify which ones are working best for your blog, you can use those to create new content.
Another way to update and repurpose your current blog content is by creating videos. Video is one of the most visual forms of content, and it can help you increase your engagement. A lot of bloggers are also trying out podcasts, as it adds a new avenue for content distribution. Podcasts can also boost your listenership and drive traffic.
When you repurpose and update your current blog content, be sure to make it easy for people to find it. By doing so, you’ll be able to reach more people and earn more authority.
Creating quality content is a must. Quality content is also one of the most effective ways to attract new readers. People will appreciate the work you put into your blog, which is what will ensure you’ll continue to generate traffic and sales.
Don’t forget to repurpose and update your current blog content, and you’ll be rewarded with more readers, more leads, and more authority. It’s easy to do!
Adding a little bit of polish will help your repurposed post stand out, and a few minor keyword tweaks will make it easier for search engines to understand your post.
Update your blog at least twice a week
When it comes to blogging, the frequency of posting has a significant impact on a website’s traffic. The best way to achieve this is to update your blog at least twice a week. This is not only good for your blog’s SEO, but it also allows you to spend more time promoting your posts on social networks like Facebook and Twitter. Aside from boosting your social reach, you can also learn more about your target audience. For instance, you can get free analytics tools that allow you to find out which sites your visitors visit most. You can even get alerts on industry news and trends.
As you increase the frequency of your posts, you can expect to see a spike in your blog’s traffic. One study found that by increasing the amount of content on your blog, you can boost your pageviews by 18.6%. While this is a nice boost, you should also take the time to experiment with different types of content. By varying the type of posts you publish, you may be able to boost the traffic to your site even more.
For a small business, a blog is one of the most important ways you can communicate with your customers and prospective clients. If you’re planning to launch a new blog, be sure to consider the many factors that will influence its success. Take advantage of new technologies to enhance your blog’s performance, and always keep an eye on the competition. By doing so, you can ensure your website’s continued growth and popularity.
