The world of eCommerce is constantly evolving, and as a result, so are the trends in the industry. For example, mobile and video are dominating the marketing landscape, and Touchless technology is on the rise. You can also expect the rise of Chatbots to close the service gap. These are just a few of the trends to watch in ecommerce in 2023.
Subscription commerce is a trend that is set to make a huge impact on the eCommerce industry in the coming years. It’s a way to connect with customers and boost sales.
While subscription-based models differ from business to business, the core idea is to offer a service or product to your customers at a pre-determined price. This allows you to build long-term loyalty and gain repeat customers. However, it can also be challenging to make a profit.
The key is to find ways to stay on top of trends while building a sustainable business. One way to do this is by using recommerce to sell second-hand goods. A growing number of consumers are looking to buy sustainable items.
Another trend to keep an eye on is augmented reality. Several new native apps are coming out to help reinvent the buyer’s journey. With this technology, consumers can use their phones to shop, read reviews, watch videos and more.
As consumers continue to use the Internet more and more, it’s essential for eCommerce companies to stay up to date with the latest ecommerce trends. These trends help companies stand out in a crowded market. By keeping up with these trends, eCommerce brands can remain competitive.
Another trend to look out for is the rise of circularity. Sustainability plays a big role in consumer preferences, and younger generations are valuing sustainable products.
One of the best ways to stay on top of trends is to survey your customers. This allows you to understand their behavior and gain insights. For example, one study found that half of shoppers want to see more sustainable products from their favorite brands.
Touchless tech capabilities continue to advance
It’s no secret that mobile payments are on the rise. This is a good thing for both the consumer and the vendor alike. The benefactor is that the mobile e-commerce giant can now offer its aficionados a more seamless experience at every point of sale. For the enterprise, this translates to an a better bottom line and happier employees. To help ensure the best possible customer experience, the company recently unveiled a new mobile platform that offers the highest levels of integration and interoperability. As a result, the aforementioned enterprise now enjoys a streamlined payment platform that can be accessed and utilized via smartphone, tablet, and desktop.
Video dominates the marketing space
Video has been a major component in ecommerce for some time now. It’s a fact that consumers are inundated with hundreds of marketing messages a day. Incorporating video into your marketing strategy will help you stand out from the pack.
Short form videos are also an effective marketing tool. The short video format is designed to deliver a message with less bandwidth. As a result, it’s a good fit for online audiences with short attention spans.
Using augmented reality and virtual reality are two more technologies that are gaining popularity. However, due to the high cost of equipment, these new fangled marketing tools will have to wait a few years to take hold. Among marketers, AR and VR will receive a lukewarm response.
Another coolest thing is that live video is becoming a bigger player in the social media space. Live video is one of the best ways to draw attention from your audience. This means that you have to pay attention to your content strategy.
The most important part of any content marketing campaign is that it reaches the right audience. Luckily, there are many ways to make your videos more engaging to your customers. You can include interactive elements, like polls or surveys, as well as augmented reality. These will allow you to get to know your customers better. Moreover, they can make your content more relevant to your customer’s needs.
One of the hottest trends in ecommerce is social selling, in which retailers use social media channels to sell directly to their customers. By providing a more personal experience, brands can retain more loyal customers. Also, the ease of buying products on mobile devices has led to a spike in mobile wallets.
Chatbots can help close a service gap
With the growth of artificial intelligence, chatbots are becoming increasingly sophisticated and can offer a wide variety of benefits to customer support. They can provide fast, personalized support and help customers navigate through the buying process. However, it’s important to ensure that your ecommerce chatbot is optimized for engagement and conversions.
The ability to answer simple questions on the spot, without requiring the assistance of a human agent, can free up valuable employee time and save money. Furthermore, customer support chatbots can be trained to handle most common transactions.
When used properly, a chatbot can also be programmed to interact with customers in a more natural, lifelike way. This is an especially important factor in customer service, since customers have higher expectations than ever before.
A survey found that over one-third of internet users would prefer to communicate with a chatbot over a live customer service representative. In addition, 85% of consumer interactions will be handled without a human agent by 2020.
Many businesses struggle to keep up with the increasing demand of their customers. While it’s possible to hire more employees, this involves training and managing them. Instead, customer service chatbots are available around the clock and can answer customer queries anytime.
These bots also can be programmed to respond to 80% of routine queries, freeing up your agents for more complicated issues. Additionally, they can help customers schedule appointments, or they can direct qualified leads to your sales team.
With the increasing use of chatbots, companies are able to reduce their operational costs and increase customer satisfaction. AI-powered bots can also improve response times. Finally, they can help boost customer loyalty and brand awareness.
AI and machine learning will revolutionize the future of ecommerce
Artificial intelligence and machine learning are changing the world of eCommerce. They are helping online retailers provide more personalized and efficient customer service. As a result, ecommerce is becoming a more competitive arena.
Online shoppers are now spending more than $55 billion a year, and technology continues to push the boundaries of ecommerce. With this amount of data, it is imperative that businesses use it wisely.
Machine learning and AI are able to process large amounts of data quickly. They are able to offer insights, optimize pricing, and make recommendations. This makes it possible to move customers from a product search to a sales funnel. Using AI is also a way to improve supply chain management. It can help retailers avoid costly overstocks and understocks.
The use of chatbots is another example of how AI is helping ecommerce retailers deliver better customer service. These bots respond to customer queries instantly and offer personalized answers. Companies can also customize their chatbots to reflect their values and company culture.
Similarly, the use of virtual reality will be more common in 2023. Virtual reality is a way to let customers see products from different angles. In addition, these devices can save money by cutting delivery costs.
When it comes to ecommerce, the world is always responding to new trends. As a result, a growing number of retailers are taking advantage of the technology. But, what exactly are the benefits of using AI and machine learning?
For retailers, AI and machine learning can be used to predict customer behavior, improve customer service, and provide personalized product recommendations. Additionally, it can assist in business expansion. Lastly, it can streamline processes, improve business data, and make better HR decisions.
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