Local services ads are one of the best ways to get your name in front of prospective customers. These are ads that appear when people search for local businesses or products online. Some of the benefits of local services ads are that they are review-focused, are eligible to be viewed by consumers, and they can be limited to four business categories. It is important to know what to expect when using local services ads so that you can be sure that you are getting the most out of your advertising dollar.
Review-focused
Reviews are the key to a good local search presence. In recent months, Google has become more explicit about how important reviews are in boosting a business’s ranking.
Local Service Ads are one of the few ways to get a review to show up in a SERP. They appear above organic search results and text ads. The ad’s appearance is based on the service category the business is listed under.
When users click on an ad, they are redirected to the business’s profile. The profile includes ratings, hours, and contact information. Reviewers can also leave a review on the business’s profile.
Reviews are a valuable signal of trust for consumers. A good Local Services Ads profile can also increase your visibility and lead to more customers. To improve your profile’s performance, consider increasing your number of reviews.
Several factors determine whether your business is eligible to run Local Services Ads. These include the number of employees and years of experience you have. Businesses are also required to pass license checks and background checks. Those who qualify can begin their onboarding process.
Once you’re ready to start running a Local Services Ad campaign, you’ll need to set a budget. You can either choose a higher amount per lead or limit your bid to a fixed price. For example, you might decide to pay $2 per lead.
After you’ve approved your reviews, they’ll start showing up on your Local Services ad. If you’re unsure whether a review has been approved, you can click the “see reviews” link in your ad to read the details.
If you’ve got a high number of positive reviews, your ad might even rank higher than other businesses in your area. While this might seem like an easy feat, there are many factors that go into the ranking. Some of these include the number of complaints and the volume of the complaint.
Control over your spending.
What to Expect When Using Local Services Ads?
Local Services ads have become an effective way to attract customers. They offer the power to specify which services you want to advertise and the ability to control your budget.
You can choose your location and the days and hours of the week you want to run your ad campaign. Google provides reporting tools to help you monitor your ad campaign and keep track of the leads you’re receiving. The amount of time you can spend optimizing your ad campaign will impact the cost per lead you receive.
With Local Services Ads, you can set a weekly budget for your campaign and a maximum you’re willing to pay for a month. Google does not list the exact price for a lead, but they do mention that it can range depending on your industry.
In addition to setting a budget, you should keep an eye on your ad’s performance. If you don’t respond to a lead in a timely manner, you may end up losing out on valuable business. Similarly, overbooking can also put your finances at risk.
Google guarantees to display your ad if you pass a background check and meet licensing requirements. This can improve your ad’s ranking, but you should be aware that it is not insurance and isn’t a replacement for the hard work you put into your business.
Another benefit of running a Local Service Ad is that you don’t have to create ad copy or design your ad. Instead, you’ll receive contact details from potential customers.
Managing a successful ad campaign isn’t easy. But with the help of the Local Services app, you can manage your ad’s performance, keep track of the number of booked appointments each week, and analyze the quality of the leads you’re receiving.
Limited to 4 business categories
Local Service Ads, also known as Google Local Services Ads, are a pay-per-lead advertising program that lets businesses show up at the top of Google Search results. The ads are designed to attract local customers. It’s a good option for new online advertisers looking to build a brand. But, the list of eligible business categories is relatively limited.
To be eligible, you must be licensed and insured, have a high ad rank, and pass a screening process. Some of the categories include plumbers, roofing, electricians, and home services. However, many of the service verticals are recurrent, so there is some room for expansion.
When you choose your business category, you’ll get an email from Google that shows you the current ratings and your budget breakdown. If you don’t like the rating, you can try disputing it.
Local Service Ads also offer a notification feature, which sends a notification to your phone whenever a customer reaches out. For example, you might get a message from a parent who is enquiring about preschool programs. You can respond to that request via the Local Service Ads app.
While you won’t have access to all of the information that you could with AdWords, you can get some insight into the demographics of your local market. These demographics are based on user proximity, and you can use that information to make your Local Services Ads more effective.
Unlike regular Google PPC ads, you can’t target specific keywords. Instead, you’ll choose categories for your ads. This way, you’ll be reaching the people who are most likely to engage with your business.
You can also select a budget and set how much you’re willing to spend. Although the maximum bid is capped, you can increase it if you want to see an improved position in the ad results.
Eligibility checker
When you’re looking to advertise your business online, it’s important to convey your credibility. This is especially true when you’re advertising through Local Services Ads. These ads are positioned at the top of the search engine results page. You need to ensure that you qualify for these ads, so that your business can receive leads from customers.
Google has a very comprehensive screening process when you’re using Local Services Ads. It involves checking your business license, insurance, and other requirements. The screening also includes a background check for any employees. Once you’ve passed these checks, you’ll be able to apply for Local Services ads.
To begin, you’ll need to create an account. Next, you’ll need to select the types of jobs you want to target. For example, if you’re a home contractor, you can choose to focus your campaigns on Home Improvement or House Repair.
If you’re a new business, it’s a good idea to start by researching what types of services are offered in your area. If you do, you’ll be able to use that information to create targeted keywords. That way, when you get local leads, you know you’re targeting the right customers.
Once you’ve selected the categories you want to target, you’ll need to set a budget. After that, you’ll need to set aside blocks of time to respond to leads.
If you’re already advertising on Google, you might be able to leverage the new features of Local Services Ads. They can help improve your ROI. But it’s important to keep in mind that the results of Local Services ads are limited.
Local Service Ads is a pay-per-lead ad service, so you’ll only be billed if you generate a lead. However, you can easily pause an ad, so that you’re not billed for leads.
Google Guarantee
Google Guarantee for Local Services Ads is a unique program that offers customers financial support in case they are dissatisfied with a company’s service. Businesses participating in this program have passed a comprehensive verification process. This includes a background check and verification of their licenses, insurance, and business practices.
The Google Guarantee for Local Services Ads Program is available in certain areas of the United States. It targets local home service businesses. In addition to this, the program is designed to build consumer confidence in local providers.
Business owners interested in signing up for the Google Guarantee for Local Services Ads Program must first register with the program. After passing the screening process, the business will be given a badge that is displayed on the business’ profile.
The badge demonstrates the business’ credentials to consumers. This extra reassurance allows customers to book with greater confidence.
Google guarantees that the business is reliable and trustworthy. Google is also responsible for refunding consumers in case they are not satisfied with a service provider. There is a limit on the amount of reimbursement that can be made to customers. For example, if a customer is refunded $2000 because of subpar work, the company will only be able to reimburse them for the first $200.
Before applying for the Google Guarantee for Local Services Ads program, businesses must have a verified general liability insurance and be licensed in their area of operation. Google also verifies employees, vendors, and other business associates.
Once the business is registered, the company can then upload a certificate of insurance and its service categories. The cost of paying for Google Guarantee for Local Services Ads depends on the industry and location of the business. Usually, it costs $50 per month.
